Victoria's Secret 11th Store Launch

Apparel Group has launched its 11th Victoria's Secret store in India at Nexus Mall in Hyderabad. The store offers an immersive shopping experience, featuring the brand's luxurious beauty range, including fragrances, body mists, lotions, and beauty accessories. The launch highlights the growing demand for premium beauty products in India and showcases Apparel Group’s commitment to expanding global brands within the country.

Victoria's Secret 11th Store Launch

Hyderabad: Apparel Group has announced the launch of a new Victoria’s Secret beauty store at Nexus Mall in Hyderabad. This marks the 11th Victoria’s Secret store in India. This new store further reinforces the brand’s commitment to providing world-class shopping experiences to customers and expanding its operations across the country, as covered by Vaartha.

The store offers a unique and immersive shopping experience, dedicated entirely to Victoria’s Secret’s luxurious beauty range. Customers can explore an extensive collection of fragrances, including iconic Bombshell, Tease, and Bare You perfumes, as well as popular body mists, lotions, and personal care products. The store also features a variety of beauty accessories, making it a go-to destination for beauty enthusiasts.

“Opening our second store in Hyderabad reflects the growing demand for Victoria’s Secret products in India,” said Mr. Tushar Vaid, President of Apparel Group India. “This new location is special because it allows us to connect more closely with the local community and offer them premium beauty products in an extraordinary shopping environment. We are committed to providing a unique and immersive experience that reflects the essence of Victoria’s Secret, and we are confident our customers will enjoy the best products the brand has to offer. This launch also underscores Apparel Group’s dedication to expanding the presence of renowned global brands and making them more accessible to local customers in India,” he added.

Apparel Group India CEO, Mr. Abhishek Bajpai, said, “Hyderabad is one of the fastest-growing cities in India. The launch of this new store helps us meet the rising demand for premium brands and luxurious experiences. As we expand in this vibrant and dynamic city, our aim is to engage with customers by offering exceptional service and unique store experiences in strategic retail locations. Reflecting our commitment to providing top-quality products and excellent customer service, the store has been thoughtfully designed to offer an unmatched shopping environment.”

As part of its dedication to delivering a comprehensive and complete shopping experience, this store offers the best of Victoria’s Secret beauty collections, creating a unique and immersive atmosphere for its Indian clientele. Victoria’s Secret continues to be a leader in the beauty and fragrance industry, reflecting the brand’s passion to help individuals look and feel their best.

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