The dietary supplements market size has witnessed several strategic mergers and acquisitions aimed at expanding product portfolios and enhancing market presence. For instance, in December 2022, Amway inaugurated a Business Innovation Hub in Singapore through collaboration with the Economic Development Board. This venture addresses the evolving wellness needs in Asia and positions Amway to cater to the growing demand for customized health and wellness solutions in the region.
Additionally, companies are focusing on research and development to introduce innovative dietary supplement products targeting various health concerns. Investments in R&D are leading to the development of supplements with improved nutrient profiles, taste masking, and extended shelf life, thereby enhancing their appeal in the competitive health and wellness landscape.
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Regional Insights: A Global Perspective
Regionally, the Asia-Pacific (APAC) region commands the global dietary supplements market, with China, India, and Japan emerging as the primary leaders. The region's market growth is substantiated by an upswing in consumer awareness regarding the availability and nutritional advantages of dietary supplements. This is further propelled by intensified marketing efforts by major industry players. Notably, developing nations like China and India are poised to surpass global market growth during the forecast period. This is attributed to the significant presence of pharmaceutical and nutritional product companies in the region, actively investing in new product developments tailored for the Asian consumer base.
Over the last decade, lifestyle changes in several APAC developing countries have been spurred by rapid economic growth and an expanding middle-income population. These shifts have resulted in increased expenditure on nutritious food and dietary supplements. Particularly, there is a surge in popularity of nutritional supplements like probiotic drinks, exemplified by brands like Yakult, owing to their appealing characteristics. Furthermore, the demand for pediatric products and supplements promoting healthy aging is on the rise, driven by advancements in prenatal healthcare and the prevalence of old-age homes. These factors are expected to sustain dietary supplements market growth in the region over 2025-2032.
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Segmenting the Dietary Supplements Market:
By Ingredient
Botanicals
Vitamins
Minerals
Amino Acids
Enzymes
Others
These supplements, which come in different forms, include vitamin D (cholecalciferol), vitamin B (folic acid), vitamin C (ascorbic acid), and vitamin A (carotenoids and retinols). While vitamin E aids in DNA repair and immune system fortification, vitamin A is essential for maintaining eye health and boosting the immune system. During the forecast period in the dietary supplements market, these products are anticipated to be used more frequently, particularly by working professionals and athletes. They are projected to be eaten in the form of multivitamin tablets, powders, and liquids.
By Product
Tablets
Capsules
Powder
Liquids
Soft Gels
Gel Caps
The market for dietary supplements was held by the tablet sector. Dominance with a roughly 44% revenue share. Because tablets have a longer shelf life, the category is more cost-effective, which accounts for their domination. Because they are convenient to use and provide accurate quantities, tablets allay patients' worries about measuring their medications. Furthermore, tablets are long-lasting and durable, giving market participants the freedom to produce goods in a range of dosages. It is anticipated that consumers' long-standing familiarity with tablets will further propel this market's expansion.
By Application
Additional Dietary Supplements
Medicinal Dietary Supplements
Sports Nutrition
By End-User
Infants
Children
Adults
Pregnant Women
Old-Aged
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Key Players :
North America Dietary Supplements Market Leading Players:
1. Abbott Laboratories - (USA)
2. Amway Corp. - (USA)
3. Archer Daniels Midland Co. - (USA)
4. Carlyle Nutritionals LLC - (USA)
5. Herbalife International of America Inc. - (USA)
6. Natures Sunshine Products Inc. - (USA)
7. Natures Way Products LLC - (USA)
8. NOW Health Group Inc. - (USA)
9. Nu Skin Enterprises Inc. - (USA)
10. NutriGold Inc. - (USA)
11. Orgenetics Inc. - (USA)
12. Pfizer Inc. - (USA)
13. Church & Dwight Co. Inc. - (USA)
14. The Clorox Company - (USA)
Europe Dietary Supplements Market Leading Players:
1. Arkopharma Laboratories - (France)
2. Bayer AG - (Germany)
3. Glanbia plc - (Ireland)
4. Haleon Plc - (United Kingdom)
5. Reckitt Benckiser Group PLC - (United Kingdom)
6. Sanofi SA - (France)
7. GlaxoSmithKline plc - (United Kingdom)
8. Danisco A/S (DuPont) - (Denmark)
APAC Dietary Supplements Market Leading Players:
1. Suntory Holdings Ltd. - (Japan)
2. Otsuka Holdings Co. Ltd. - (Japan)
3. Himalaya Global Holdings Ltd. - (India)
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Critical Questions & Key Findings
- What is the growth trajectory for the Dietary Supplements Market?
- Which factors will drive market expansion in the coming years?
- What are the most promising opportunities and emerging trends in this industry?
- Who are the primary players, and what are their competitive strengths?
These critical questions, among others, are thoroughly addressed, along with projections of CAGR, market segmentation, and revenue streams. This report doesn’t just reveal the current market landscape but also serves as a strategic tool to anticipate market shifts.
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