Boost Guest Engagement with Custom Hotel Strut Cards

In today’s competitive hospitality industry, capturing the attention of your guests is more important than ever. With so many options available, hotels need smart, effective tools to communicate offers, promote amenities, and enhance the overall guest experience. One often overlooked but highly effective marketing tool is the custom hotel strut card.

These compact, double-sided displays can sit perfectly on reception desks, in guest rooms, or dining areas, providing concise, eye-catching information exactly where guests are most attentive. With advances in strut card printing and foamex printing, hotels now have the opportunity to produce durable, vibrant, and customised strut cards that truly stand out.

In this blog, we’ll explore how custom hotel strut cards can boost guest engagement, why professional printing techniques matter, and practical tips for designing strut cards that deliver real results for hotels in the UK.

What Are Hotel Strut Cards?

Hotel strut cards are small, free-standing display pieces usually made from rigid materials like Foamex or sturdy card stock. They’re designed with a “tent” shape—two panels joined at the top and angled so they can stand unsupported on flat surfaces.

Typically placed on counters, bedside tables, or communal spaces, these cards convey targeted messages such as:

• Special dining offers
  
  
• Spa and wellness promotions
  
  
• Event announcements
  
  
• Local tours and attractions
  
  
• Hotel amenities information
  
  

Why Custom Strut Card Printing Matters

The impact of a strut card largely depends on its visual appeal and durability. Custom strut card printingensures your message is presented clearly and professionally, helping your hotel build trust and encourage guests to take action.

Quality of Print and Material

Using high-quality printing processes ensures that colours remain vibrant, text is sharp, and graphics are crisp. This is especially important in a hotel setting, where aesthetics contribute to guests’ perception of service quality.

Hotels benefit greatly from combining foamex printing for sturdy, long-lasting strut cards with digital or UV printing techniques that provide excellent image fidelity. Foamex boards offer a rigid base that resists bending or damage, making them ideal for environments where strut cards are handled frequently or exposed to moisture.

Customisation for Branding and Messaging

Custom printing means your strut cards can reflect your hotel’s unique brand identity. From colour schemes and logos to typography and imagery, every detail can be tailored to resonate with your target audience.

Additionally, strut cards can be updated seasonally or for special events, allowing hotels to remain relevant and timely in their guest communications.

Practical Benefits of Using Strut Cards in Hotels

Enhancing Guest Awareness

Many guests may be unaware of certain amenities or special offers unless prompted. Strut cards serve as gentle reminders and invitations, increasing awareness without intrusive marketing.

For example, a strut card highlighting the hotel’s spa treatments or complimentary breakfast options placed in guest rooms encourages utilisation of these services, thereby increasing guest satisfaction and revenue.

Driving On-Site Sales and Bookings

Effective strut card printing can significantly boost ancillary revenue by promoting upsells such as dining deals, room upgrades, or local experiences. By catching guests’ eyes in high-traffic areas, strut cards act as low-cost yet high-impact sales tools.

Improving Guest Experience

Clear, accessible information reduces guest enquiries and enhances convenience. Providing details about check-out times, shuttle services, or Wi-Fi passwords on strut cards creates a smoother stay.

Flexibility and Cost-Efficiency

Strut cards are easy to produce in bulk and can be swapped out or updated frequently. Hotels can run multiple campaigns simultaneously or test different messaging to see what resonates best, all without large investments.

Designing Strut Cards That Capture Attention

To maximise engagement, hotels should consider several design factors when planning their strut card printing projects.

Keep It Clear and Concise

With limited space, every word counts. Avoid clutter or lengthy text blocks that overwhelm the reader.

Use Eye-Catching Visuals

Incorporate attractive images or graphics relevant to your offer, such as mouth-watering photos for dining promotions or tranquil scenes for spa services. High-resolution prints enabled by foamex printing technology ensure these visuals stand out.

Consistent Branding

Maintain consistency with your hotel’s branding elements like logos, colours, and fonts. 

Highlight Value Propositions

Clearly communicate the benefits of your offer. For example, emphasise limited-time discounts, exclusive guest perks, or unique experiences to create urgency and interest.

Choose the Right Size and Material

Standard sizes like A5 or smaller work well for strut cards, but material choice is equally important.

The Role of Foamex Printing in Strut Cards

Foamex printing has become a popular method for producing hotel strut cards due to its versatility and robustness. Unlike traditional card stock, Foamex boards maintain their shape and finish even in busy hotel environments where spills or knocks may occur.

Furthermore, Foamex allows for smooth surfaces that take vibrant colours and crisp text beautifully. The print’s longevity ensures your investment in custom strut cards lasts through multiple guest cycles, making it cost-effective.

Installation and Placement Tips for Maximum Impact

Strategic placement is key to capturing guest attention. 

• Reception and Check-In Desks: A prime location where guests spend time and are receptive to offers.
  
  
• Guest Rooms: Placing cards on bedside tables or desks targets guests in a relaxed setting.
  
  
• Dining Areas: Promote meal deals, happy hours, or upcoming events directly where food and drinks are served.
  
  
• Lobbies and Lounges: Capture casual browsers with event announcements or local attraction guides.

Ensure strut cards are clean, upright, and unobstructed. Rotate designs regularly to keep content fresh.

Measuring Success: Tracking the Impact of Your Strut Cards

To evaluate the effectiveness of your custom strut cards, consider:

• Monitoring increases in bookings or sales related to advertised offers.
  
  
• Gathering guest feedback on the usefulness of in-room or lobby information.
  
  
• Conducting periodic reviews of strut card placement and condition.

Adjust designs and messaging based on results to continuously improve engagement.

Conclusion

Custom hotel strut cards represent a powerful, cost-effective way to boost guest engagement and promote your services. Leveraging quality strut card printing combined with durable foamex printing materials ensures your messages look professional and stand up to hotel environments.

By thoughtfully designing and placing these versatile displays, UK hotels can enhance guest awareness, increase revenue, and improve overall experience. For tailored solutions that elevate your hotel’s promotional efforts, the Board Printing Company offers expert advice and premium printing services to help your strut cards make a lasting impression.